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10 Great Blogger Temper Tantrums April 26, 2007

Filed under: Uncategorized — cdncdn @ 3:58 am

Wednesday, after too many consecutive hours in front of the computer, I succumbed to a blogger rant about Web 2.0. My post is tepid and probably the least interesting thing I’ve written on this blog. I am completely embarassed about it. But to my chagrin, it is receiving steady traffic. Possibly because I list the names of several dozen companies in the rant… Yikes!I suppose what I can learn from this lesson is a well known point. Nothing drives traffic like controversy. Whether or not you’re blogging anything remotely accurate, the mere whiff of a fight sends all the children running across the playground to view the spectacle. And the strangest part is, no matter how cruel or inappropriate a blogger is (and regretably I include myself here), their blog nearly always benefits from the increased traffic, links, SERP, rankings, and discussion. It got me thinking and I decided to compile some earlier posts to create…

10 Great Blogger Temper Tantrums

10. The immensely popular and likable Robert Scoble of Scobleizer.com created an avalanche when he lashed out against big gadget sites (like Engadget and Gizmodo) for not linking to other blogs. The response was overwhelming. Michael Arrington of Techcrunch wrote a sympathetic post entitled, Wow, Scoble Just Threw Himself Under a Bus. To his credit, Scoble’s post did force large gadget sites to come forward and open an active dialogue about link stinginess.

9. Peter Parker’s Livejournal blog received 1679 Diggs for posting that Wikipedia admins are malicious liers. Maybe it’s just me, but I scoured his blog meticulously and don’t see any overwhelming evidence. Still, the accusation alone is enough to fuel a Digg storm. Parker is certainly passionate in his beliefs and believes he is doing the right thing. He deserves a place on the list for creating an entire blog for one rant!

8. WebLogs founder Jason Calacanis fueled a frenzy by posting Alexa is 100% Wrong And You Can Game it With as Few as Three Macs. Dozens of bloggers including (ahem) yours truly, jumped in to prove Calacanis 100% wrong. But this only succeeds in driving more links and traffic back to Calacanis, the master puppeteer!

7. Jeremy Zawodny got really upset when MyBlogLog ran a Zune promotion to encourage user signups. I read Jeremy every day on my feed and enjoy his honest and candid approach. He decided he overreacted, apologized to Andy and the MyBlogLog guys, and to his credit, Jeremy left the post live for posterity.

6. Microsoft Employee Dare Obasanjo vandalized the Wikipedia TechCrunch Article and blogged about it, in retaliation for Michael Arrington’s relatively innocuous comments on TechCrunch. Arrington had reported on Microsoft paying a Wikipedian to alter Microsoft articles on Wikipedia. As a journalist, Arrington did not appreciate being bullied by a Microsoft employee. I couldn’t resist blogging the entire Microsoft/TechCrunch fiasco because it’s so bizarre, sad, and fascinating.

5. This is not a temper tantrum so much as another interesting example of Jason Calacanis’s ability to set off a firestorm. Calacanis posted that he had a dinner with Wikipedia Co-Founder Jimmy Wales, in which Wales stated he would refuse to allow ads on Wikipedia. This prompted a blogosphere revolt against 1) Wales, for presuming to have the authority to dictate Wikipedia policy and 2) Calacanis, for wanted to put ads on Wikipedia in the first place. Jimmy Wales put the controversy to rest when he blogged that he didn’t remember meeting Jason Calacanis, and he never claimed to speak for the Wikipedia community.

4. This Hacker was banned from WordPress after posting a list of popular Blogs he was going to attack. He got as far as Wolf-howl.com before being banned.

3. Some people don’t like TechCrunch, just because it’s the second most popular Web 2.0 Blog in the world. Sometimes the internet is like high school, where people can hate you just because you’re beautiful. I’m not going to link to the following hate sites, just sadly point out that they exist… http://www.arringtonsucks.com sh*tcrunch.wordpress.com/ http://www.techcrush.com/

2. Jason Calacanis ran Netscape and is clearly a smart guy. When he posted Why People Hate SEO and Why SMO is Bulls**t he must have known there would be fallout. Bloggers across the internet rushed to give Jason the smackdown. But it was SEO-Jedi ShoeMoney who understood that Calacanis had played the SEO crowd like a fiddle, creating a ton of linkbacks and beating the SEO guys at their own game.

1. And the number one blogger tantrum goes to Yasir Anwar for his post, Henrey Blodget Is a Two Faced A**Hole. I first checked out Yasir’s blog in September, and he normally writes a sedate and carefully researched finance blog. However, in this late Saturday Night post, Anwar calls Blodget an “A**HOLE”, a “Son of a B****”, and “wishes [Blodget] would get run over by a truck.” Anwar was responding to Blodget’s nasty remarks on Jim Cramer being a crazy financial huckster. Yasir calls Blodget a hypocrit, seeing as Blodget is banned for life from the securities industry. Again, to Yasir’s credit, he has left the post up and judging from user comments, people seem to agree with him.

www.casitecenter.com 

 

Getting Started With Web Analytics: Step One

Filed under: Uncategorized — cdncdn @ 3:56 am

A common theme I have noticed across many Web Analytics practitioners is that the moment they get access to the data they dive, and they dive deep.You open the tool and they are instantly on: “how is that page doing” or “can I report on all the campaigns that are driving traffic to these six pages and measure retention” or “ I want to pull out these six pages and measure exit rates” or “can the tool email me a daily summary of all the visitors who visit my page and don’t submit” or “I have my key performance indicators (KPI’s) and I want a detailed report across all top pages on the website.

The theme, almost 100% of the time, is that the users go into micro-reporting, but they have rarely spent very little time either understanding business website goals or understanding what is happening at a macro level. Rarely do they bother to just spend time in the data to understand the bigger patterns.

If you are into Web Analytics almost always start with a rock solid understanding of understanding data at a macro level and resist the urge start understanding data at a micro level. You might not see the forest for all the trees.

The amazing thing is that this the “simplest” thing you can do and it is is surprising how many people don’t spend time on it (it is perhaps hard to resist the allure of having every piece of data you could possibly want on your finger tips, for every page of your site and for every person who comes to your site).

This is not very complicated. Here are four simple macro-questions that you should answer before you go anywhere deep:

# 1: How many visitors are coming to your website?

    How Many?This is the simplest first question you can and should answer. Measure Visits to your website (sum of sessions) and measure Unique Visitors (sum of unique persistent cookie_id’s).

    These metrics look deceptively simple, they are not. For more on what you should look for and things to be careful about please read this post: Standard Metrics Revisited: #1: Visitors.

    For both of these metrics see how you are doing, is it what you had expected, are they being measured correctly (they might not be, refer to the aforementioned post). Get a comfort level that you understand these metrics and understand them well.

    Quick Note: It is optimal to avoid diving into number of repeat visitors, and this rate or that view and all that, for now. Just for now.

# 2: Where are they coming from?

    The second question is a even better one, so full of promise and hope and goodness. Where do all these visitors come from. Look at two reports: Referring URL’s and Search Keywords.

    You will almost always be surprised at how people find you (and your guess as to how they might be finding you are probably misplaced).

    Question MarkReferring URL’s helps you understand which websites are sending you traffic and which are not. It is a great way to begin to understand both what you are doing that is causing traffic to come (relationships, direct marketing, other campaigns, affiliates etc) and what you have not done that might be causing traffic.

    Look for surprises, you will find them.

    With search dominating the landscape look for how much traffic you are getting for search engines (in your referring url’s report) and then dive deeper into what key words and key phrases are sending traffic from each search engine. This is a gold mine of actionability, specifically for Search Engine Optimization (SEO) and, if you are big enough, Pay Per Click (PPC) / Search Engine Marketing (SEM).

    Look for non-branded keywords (they will indicate you are getting prospects – people early in the consideration cycle) and secondarily if you are getting traffic at the right level for your branded keywords.

    Quick Note: Notice we are not doing which countries or states or zip codes and all that. Unless you are in a deeply geo specific business (say in Europe) this can be a distraction at this early stage.

# 3: What do you want them to do on the website?

The problem with web analytics data is that once you get access it can be such a huge time sink (especially for geeks like me). Every place you turn there is a new piece of data, a new rat hole you can go down on, another mirage you can follow. And it can be kind of fun.

Don’t do that! 🙂 Step away from your website and take a long cold hard look at yourself and your business.

Then answer these simple questions:

    A) Why does your website exist?

    B) What are your top three web strategies that you are working on (could be paid campaigns, could be affiliates, could be updating content on the site, could be you are trying to get digg’ed, could be effective merchandising, etc.)

    C) What do you think should be happening on your website?

Write down the answers and publish them far and wide in your company and your local newspapers.

 

Linky April 9, 2007

Filed under: Uncategorized — cdncdn @ 1:39 am

Linky 2.7.1 Homepage

by Henrik Gemal

Linky will increase your power to handle links. …

Linky will increase your power to handle links.
Open/download/validate links and pictures in tabs or windows.

Works with:

  • Firefox Firefox: 0.7 – 3.0a3

Install Now

setTimeout(function() { fixPlatformLinks(“425”,document.getElementById(‘installTrigger2133’).getAttribute(‘addonName’)); },0);

Version 2.7.1 — March 2, 2006 — 32 KB

 

Fire fox

Filed under: Web Design — cdncdn @ 1:30 am

Shows you a relevant Wikipedia article along with your search results. Clicking links in the article will trigger new Google searches, making it a very useful research tool…

Shows you a relevant Wikipedia article along with your search results. Clicking links in the article will trigger new Google searches, making it a very useful research tool.

** Like Googlepedia? Please donate at http://www.amusd.com **

Features:

* Turns internal Wikipedia links into Google search links
* Uses Google’s I’m Feeling Lucky(tm) feature to find relevant articles
* Links images directly to their full-sized versions
* Removes Google AdWords
* Can be expanded to take the full width of the page
* Uses your local language Wikipedia based on the Google language
* Hide button to disable Googlepedia

New features will be available soon through a new preferences dialog I’m working on.

Works with:

  • Firefox Firefox: 1.5 – 2.0.0.*

 

Install Now

setTimeout(function() { fixPlatformLinks(“2517”,document.getElementById(‘installTrigger9357’).getAttribute(‘addonName’)); },0);

 

Developer Comments

** Can’t see descriptions in Google? **

You’ll need to upgrade to version 0.3.3, available from http://www.amusd.com/

Please comment on any new features or fixes you’d like to see in the next release 🙂 rio@x5g.com

Andrew Kismet: That must be a problem with the Adwords Removal code. Are you using any other extensions that may interfere with this? Please tell me so I can develop a workaround.